Google has revamped how its ad services and products are organized and sold in a bid to make its advertising system easier for brands to understand....
LinkedIn announced today the availability of programmatic buying for its display ads, giving data-driven marketers advanced opportunities to target more precisely and with more eff...
Google made a handful of television-related announcements at the National Association of Broadcasters Show television industry event.
For one, Google Search will start showing...
Google announced that First Look is now available to all DoubleClick for Publishers clients around the world and that it has begun testing exchange bidding in Dynamic Allocation....
At F8, Facebook announced that it is opening up the Live API, which will let developers build the ability to stream to Facebook Live from any device.
As part of the announcement...
Foursquare announced a new product called Attribution Powered by Foursquare to measure the conversion of media spend into visits to brick and mortar locations. The tool is designed...
Google announced some new features for its DoubleClick Digital Marketing solutions to help marketers build app install campaigns for branded apps.
For starters, if your app is...
Google parent Alphabet announced its financial results for the fourth quarter and fiscal year ended December 31, 2015. The company beat Wall Street estimates for the quarter on ear...
Instagram marketing partner Brand Networks released a new report looking at pricing and the effectiveness of the image and video sharing service's advertising and how these have ch...
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