Britain’s Competition and Market Authority is investigating whether Amazon and Go🀅ogle are doing enough to combat fake reviews.

Fake reviews have become an increasing problem for online platforms and shoppers alike. As online shopping has displaced brick and mortar stores, users rely on reviews more than ever. Not surprisingly, an entire has grown up around providing fake reviews to dupe 💧customers into purchasing products they otherwise may not hav🏅e.

The Competition and Market Authority is investing Amazon and Google to see if they’re doing enough to protect customers by combatting fake reviews, according to .

Both companies have said theyﷺ will continue to🍌 work with the CMA and its inquiries.