may be preparing for a major launch, reportedly bringing “TikTok Shop” to the US in time for the holiday shopping se🦩ason.
Already o🌱ne of the biggest social media platforms, TikTok is looking to expand into shopping. According to , , the company is pl💝anning to outsource technology to launch its TikTok Shop for the US market.
According to the report, the company will work with “large brands,” using technology sourced from TalkShopLive. The fo꧅rmat will be similar to Douyin, TikTok’s sister app in China.
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When FT&nbs♔p;contacted TikTok for commeﷺnt, the company neither confirmed nor denied the rumor.
“When it comes to market expansion for TikTok Shop 💞we are always guided by demand and are constantly exploring new and different options for how we can best serve our 🧔community, creators and merchants in markets around the world,” the company told the FT. “These efforts include exploring partnerships which further support a seamless ecommerce experience for merchants, which is an important part of our ecosystem.”
One potential hurdle for the company is the privacy implications. for sending user data to China, despite previous claims that US user d🎀ata was handled by a US-based security team.
It’s a safe bet legisla🎉tors and regulators will not be thrilled with the idea of TikTok gaining access to users’ fiဣnancial and shopping data.