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Twitter Announces Shop Module, Its Foray Into E-Commerce

Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Shop Module.
Twitter Announces Shop Module, Its Foray Into E-Commerce
Written by Matt Milano

Twitter is looking to help businesses bring e-commerce to their Twitter profiles with a new feature called Sho𝔉p Module.

Shop Module is designed to let businesses showcase their products at the top of their profileᩚᩚᩚᩚᩚᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ⁤⁤⁤⁤ᩚ𒀱ᩚᩚᩚ page. Businesses will be able to use the feature to create a carousel of their products for people to browse.

Bruce Falk, Produc♊t Lead, Goldbird, described the feature in a :

The Shop Module is a dedicated space at the top of a profile where businesses can showcase their products. When people visit a profile with the Shop Module enabled, they can scroll through the carousel of products and tap through on a single product to learn more and purchase — seamlessly in an in-app browser, without having to leave Twitter.

We’re starting small with a handful of brands in the United States. People in the U.S. who use Twitter🍰 in English on iOS devices will be able to see the Shop Module.

Some see Twitter’s announcement 🅺as part of the larger evolution of the e-commerce indu🔥stry.

“Social commerce solves the agility challenges brands have experienced within other e-commerce platforms,” Eric Dahan, Open Influence CEO/Co-Founder, told WebProNews. “Moving forward, we don’t expect this evolution of e-commerce to slow down. ⛦64 percent of small businesses plan to continue their new e-commerce strategies in 𓆏2021.”

Twitter planꦆs on rolling the feature out to a handful of US-based brands. English 🍷Twitter users in the US on iOS should soon start seeing Shop Module.

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