Walmꦬart is getting in on the TikTok action, joining Microsoft’s bid to purchase the beleaguered social media platform.
TikTok has gone from one privacy and security scandal to the next, culminating in the Trump administration instituting a that will go into effect on Septe✤mber 15, unless a buyer can be found. Microsoft has as a frontrunner, although Oracle has also expressed interest.
Now it appears that Walmart is joi⛦ning Microsoft in its bid, seeing a unique e-commerce opportunity.
“The way TikTok has integrated e-commerce and advertising capabilities in o💜ther markets is a clear benefit to creators and users in those markets,” the company’s statement. “We believe a potential relationship with TikTok U.S. in partnership with Microsoft could add this key functionality and provide Walmart with ♐an important way for us to reach and serve omnichannel customers as well as grow our third-party marketplace and advertising businesses. We are confident that a Walmart and Microsoft partnership would meet both the expectations of U.S. TikTok users while satisfying the concerns of U.S. government regulators.”
It will be interesting to see what Microsoft and Walmart can make of TikTok, should a sale be🌱 successful.